Playcraft Passport

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The Playcraft Passport postcards were a standout promotional effort for me, largely due to the extensive use of illustrations. Can you see the dragon in the shadows of the castle?

Design Objective:

For the year's largest trade show, Playcraft Systems pulled out all the stops with a train-themed play system and booth attendants dressed in engineer outfits. We needed a distinctive giveaway that matched the vibrant plastic panels and themed play events featured in our booth. To address this, I created a collection of postcards, issuing a different one each day of the event. Attendees could get their daily postcard stamped with a QR code, entering them into a prize draw at the show's conclusion. This initiative was a hit, significantly enhancing our data collection and providing valuable insights.